In order to retain their customers, marketplaces put in place numerous measures. Thus, one of the best known markets, Amazon the giant created the concept of "Fulfillment by Amazon". What is it really about? That's what we'll do next.
Fulfillment by Amazon: everything you need to know
You can't pretend to want to do your business on Amazon without having a clear notion of the definition of fulfillment by Amazon. If you are not very comfortable with Shakespeare's language, know that this term means literally in French, « Sent by Amazon ».
The FBA, as it is more commonly called is this service that Amazon offers to its customers who are professional sellers. In other words, this service was designed for those who sell their items on the famous e-commerce site.
The Fulfillment by Amazon deals with the storage, packaging, but also the delivery of your products. It is a service that also provides one of the most competent after-sales services that can be met.
One of the features of the FBA is that it is a concept that can be used outside of Amazon. Indeed, provided that you also sell your products on Amazon, the logistics of your orders on other sales sites or marketplaces can be entrusted to the Fulfillment by Amazon.
Fulfillment by Amazon: how it works
The operation of the FBA is quite simple. Just send your articles to Amazon. The site then stores these items in the various distribution centres it owns. Know that from the moment Amazon received your inventory, you can monitor it through a tracking system.
When a customer orders one of your products from Amazon or any other e-commerce site, the item is selected and then packaged. It is then shipped according to the shipping mode chosen by the customer. All follow-up or other information is also sent by the website together with the article.
The management of the returns of the items as well as that of the service are supported by Amazon.
Also know that you need a sales account to benefit from this service and enjoy all the benefits offered.
Fulfillment by Amazon: the benefits
If you have recently started e-commerce, you must have found that managing the storage and shipping of items is not easy. By choosing this service, you can delegate this painful task and focus on the essentials to know, realize and improve your sales.
The FBA also allows you to expand your business internationally. Certain measures such as adequate customer service in the language of the country in which your items are sold are supported by this service.
Furthermore, the FBA can support the sending of your orders to no less than 26 countries of the European Union. This is not commonplace when it comes to e-commerce. One can even say that the FBA is one of the best ways to succeed in your online sales project.
