The School is a business school based in Strasbourg and Colmar. A specialist in alternance training, his vocation is to accompany students to employment at the end of their training. Indeed, it is not the first to propose this type of route in the region. But why should we choose the ESCM? What are the specializations it offers for the Master level? Here are all the opportunities that open up to you by joining this establishment!
Marketing and Communication
The Master's cycle at School of Business and Management is outstanding. It consists of several training programmes, including: « marketing and communication ». This program provides comprehensive training focused on the strategic and operational aspects of these disciplines. It meets the demands of the current market by training professionals able to adapt their strategies to new trends. It covers a wide range of topics, including:
- Marketing strategy;
- Management of the mark;
- Advertising;
- Public relations;
- Digital marketing;
- Data analysis and more.
Students learn how to develop effective marketing strategies that meet the needs of consumers. They are trained to analyse market trends and adapt their strategies accordingly.
Audit and Management
At ESCM, the Master program also includes Audit and Management which is a full specialization. This program is designed to train professionals who can:
- Conduct financial and operational audits;
- Managing risks;
- Ensure compliance with existing regulations.
Students mainly study financial audit, risk management, management control, advanced accounting and corporate finance. They also develop skills in cash management, financial planning, and strategic decision-making.
At the end of the training, graduates can pursue careers as internal or external auditors, financial analysts, or risk management consultants, etc. They can work in various sectors, such as banking, insurance, consulting firms, and large multinational companies.
Human resources
Can it be possible to talk about commerce and management without mentioning the famous department of Human Resources? Of course not, and this is an integral part of the specializations offered by the ESCM.
The aim of this programme is to train professionals capable of effectively managing the human capital of an organisation. Students discover best practices to attract, retain and develop talent. They acquire skills in recruitment and selection, performance management, remuneration and benefits, and labour relations.
The subjects taught to them include:
- Personnel management;
- Labour law;
- Talent management;
- Training and development;
- Conflict management.
The training provided offers the opportunity to practice as human resources managers, talent management consultants. Graduates may also pursue careers as training and development specialists, or as compensation and benefit managers.
Entrepreneurship
Entrepreneurship means otherwise « business creation and management » which is a little complex domain. At the ECMC, Master's degree programmes involve this specialization. It is designed to provide students with the knowledge and skills needed to successfully start and run a business.
They learn everything from the business world, namely:
- Entrepreneurship;
- Management of innovation;
- Creation of business plans;
- Financial management for entrepreneurs;
- Business marketing.
They also acquire skills in fundraising, human resources management in an entrepreneurial context, negotiation and partnership.
Finally, the advantage of doing a Master's degree at ESCM is the quality of the training provided. Without a doubt, you will have to be in a company either on alternance or on probation (initial training). In addition, you regularly attend expert conferences. Thus, you have the opportunity to create a strong professional network.
